Case study
Maif Start Up Club.
Building a value-creating positioning.
Building a value-creating positioning.
Design of the positioning and launch strategy for a scheme to mobilise freelance workers
Writing the narrative of an entrepreneurial venture.
Communication and influence strategy based on Ouishare’s study on innovation sites.
Content strategy on collaborative economy and the future of work, conceiving a broadcast show dedicated to current societal issues.
Strategic positioning and executive coaching.
Designing the manifesto, defining the values and the strategic vision.
Designing a new strategic narrative.
Promoting a certain idea of innovation.